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The National Bus Company was formed on 1 January 1969 to take over the BET and THC groups, although in practice the BET group bus interests had been sold to the THC some months earlier. Thus Red & White, Western Welsh and Rhondda came under common ownership; and Jones was added in April 1969 when discord within the owning (Jones) family prompted the sale of the company to the NBC. Jones was placed under the control of Red & White at this stage, but there were few outward signs of the change at this time. The complex politics of the fares situation on the Ebbw Vale – Newport service, and the differing operating practices, meant that Jones retained its separate identity and blue livery until October 1980 – an unique situation for the NBC.